The fashion empire dresses the largest sanitary ware manufacturer in the world
• The Armani /Roca collection includes sixty products and will be the highest entry-level product group of the company.
Miami, April 2010.
Roca, in conjunction with the Giorgio Armani Group, has created a new bathroom concept under Armani Casa, the division of the fashion group for home design. This brand was created ten years ago, specializing in the design of furniture, interiors, kitchens and now bathrooms. Roca has become the third company to partner with the exclusive Armani Casa, after the Italian firms Rubelli and Dada.
In July 2009, ruling out four others international groups, Armani signed with Roca after. “We needed a partner with a strong international distribution network”, explained the General Manager for Armani Casa, Fabrice Gouffran. “We also have the advantage of offering not just a product, but a concept of innovation for the bathroom, which is exactly what we have created with Roca Gallery”, added the Roca manager for Europe, Miquel Àngel Munar.
The Armani/Roca bathroom meets the strictest criteria for a pure design without ever compromising luxury and sensuality. It combines elegance, harmony and comfort, all with high tech advanced solutions. ¨Roca is the perfect company that we needed to create our new bathroom offering ¨said Giorgio Armani. ¨The bathroom¨, he added, “is our private refuge when we arrive home. I´ve had a lot of fun designing this collection, always looking for functionality¨.
This collection achieves a fine balance through the precise selection of materials and textures. For the first time, the bathroom nucleus is configured as an island with the exquisite touch of the finest porcelain, where the basin, sanitary ware, bath and shower areas are concentrated.
Armani bathrooms will be marketed next year through exclusive stores worldwide. The collection will be installed in the Armani Hotel that will open in Milan in 2011. Roca will manufacture this collection in its European factories and the distribution will be very exclusive, through an international network of approximately 300 stores.
Roca is also the leader in the ceramic & bath sector and sells in more than 135 countries worldwide. It has 68 factories in more than 18 countries with a staff of 18,700 employees. With this new partnership, Roca is gaining more international prestige and strengthening the strategy that started six years ago.